Once upon a time in a world of flavors and enchantment, many a mixologist delighted in crafting magical liquids—tiny bottles of wonder that could whisk you away to wander with the zombies through strawberry-red fields, to chatter with the tinkling laughing glasses of love & champagne, and to endure ridiculously long tea tables filled with all sorts of colorful aromas, hatted characters and sumptuous cakes. Every cake and zombie was a creation was a labor of love (amidst a plethora of prior flavor-failures), a measure of science, mixed in with some healthy dabbles of dream, inspiraton and curiosity.
But as the magic of the cloud-makers grew, a dense vine-y forest of rules and regulations began to rise around the mixologists’ mixshops. Known far and wide as the FDA, this forest was meant to ensure safety and protect the public. Yet, the deeper a mixologist ventured, the more she realized the paths for small magical creators were becoming all but blocked.
In this dark forest, every turn required elaborate maps, costly trials, and near-impossible tasks. Only the largest, wealthiest spellcasters could gather the resources to navigate these challenges and buy their way into the Guild of Registered. Many small creators found themselves halted at the gates, unable to continue their craft for those who cherished their healing magic. We continue to tell the stories of the beautiful flavors they created, and wish we could taste them once again.
Why such a pit-filled labyrinth? Why such an exquisite price ticket to the Guild? Some say that powerful societies of the old order—the Big Ones—have ensured the paths remain treacherous for small. The Big thrive when only the mightiest can play, while the small, (full of love, fancy, and adorable yet useless art), struggle. Unlike the many other types of little shops where small curious and loving artisans can flourish, the magical world of the little cloud-making shop has been made nearly inaccessible.
Some mixshop mixologists, ever resilient, endeavor to NOT be eaten by the nothingness of the perilous dark forest shadows. Us too. So we are choosing a new path. And we would like to empower You, the magic-maker, and be at your service, in helping you continue the mission to create delectable bottles of wonder. By providing the best ingredients and materials, the cherished magic, as ordained by the Order of the Tea Table and the Rights of the Upside-Down, remains in your hands, no matter who says “Off with Your head” or other such nonsense, ensuring that the magic and freedom can endure no matter how tangled or grumpy the dark forest becomes.
What does this mean for you? Expect some changes. But your favorites are not gone—they can still be conjured, and with your own hands, and we’re delighted to help. We’ll also be rolling out some new DIY kits and things, and plan to help you find your way through the dark forest.
For those curious about the regulatory forest itself, you can learn more here:
- SBA Estimate of Costs of Registering a Product with the FDA
- FDA Current List of Those who are Authorized
As usual, log in to your account to see your past orders, access the keys to your cloud-making delights, and keep the magic alive.
Our little Juicery is still here, and we’re so grateful to You, for all your support! We’re thankful for your love and understanding. May everyone all over the universe, who are at all the proper upside-down tea and cake parties right now, have their cake, at least a slice or so, so there is enough for most everyone who cares for it.